THE IMPACT OF ECONOMIC FACTORS ON THE CAR INDUSTRY

The Impact of Economic Factors on the Car Industry

Financial variables such as rising prices, borrowing costs, and global trade policies persistently play a major impact in shaping the UK car market. As manufacturers endeavor to regain stability from the disruptions of the past few years, these financial factors impact production costs, pricing tactics, and overall industry trends​ (Grant Thornto

read more

Online Marketing Tactics in the Automotive Industry

As the auto sector changes, so too do the tactics for engaging prospective buyers. In 2024, digital marketing continues to be a fundamental element for automotive companies looking to secure market share and connect with a digitally-aware audience. Crucial to this is the use of precision click-based campaigns and geographic targeting​ (Word Strea

read more

The Secondhand Car Market's Revival in 2024

The British secondhand car market is expected to see significant expansion in 2024, propelled by an surge in automobile supply and changing customer preferences. Following a difficult 2023, where new automobile supply constraints due to microchip shortages and post-COVID disruptions impacted the market, 2024 is anticipated to be a year of recovery

read more